Purdey B.V. (“Purdey”) is a Dutch fashion retail chain focussed on women’s wear. Purdey has 17 stores in the main cities of the Netherlands.
Brova B.V. (“Brova”), exist for more than 100 years and it’s strategy is focussed on operating a number of fashion retail chains.
Brova’s acquisition strategy is aimed at successful fashion chains that can grow to 50-60 stores. Purdey fits this profile perfectly. Brova has the resources and know how to speed up the expansion process.
With Purdey being part of Brova, synergies are achieved through combined purchasing, logistics, administration and other operational activities.